Established in 2007, HFS is a second generation family business. Our family heritage brings perspective and continuity to our advice, along with a strong sense of responsibility to every client and family we serve.
Our work is guided by three core principles: Excellence, Experience and Education.
We provide thoughtful financial planning shaped around your goals, responsibilities and stage of life. Where specialist expertise is required, we collaborate with trusted professionals to ensure your plan reflects current legislation, regulation and best practice.
Every member of our team holds, or is working towards, the globally recognised Certified Financial Planner designation, demonstrating our commitment to the highest professional standards.
The quality of our advice reflects the people behind it. Our team brings experience, expertise and genuine care to every client relationship. We hold ourselves to the highest professional and personal standards, recognising the importance of every decision we help you make.
Mark Hedderman CFP is the CEO of Hedderman Financial Solutions, he leads the second-generation family firm, known for clear, values-driven financial planning. Mark is a respected international speaker, recognised for advancing professional standards and promoting a holistic approach to financial advice. Mark was the youngest ever serving President of the LIA, representing over 12,000 financial professionals, and is a current Board Director of Financial Planners of Ireland. Mark is an active in Bray Emmets GAA club playing with the over 35’s whilst also coaching the 2016 Hurling team.
Luke Hedderman is Director of Financial Planning who specialises in helping families build lasting financial wellbeing that supports overall health and quality of life. With a decade of experience, Luke is focused on integrating financial security and personal wellbeing, creating strategies that empower people to achieve balance – ensuring their finances work in harmony with their life goals and long-term resilience. When not in the office, Luke enjoys staying active through training in the gym, golf, and football. He mainly values time spent with his growing family as he embraces the next chapter of fatherhood.
Ian serves as Life Planning Manager at HFS, where he helps clients define their financial goals and craft practical strategies to aide in achieving lasting success. Before moving into finance, Ian built a career in the health and fitness industry, where he developed a deep appreciation for discipline, goal-setting, and measurable progress, principles that now guide his approach to financial planning. Ian brings this results-driven mindset to every client relationship, with a holistic perspective to achieving positive outcomes. Outside of work, Ian can be found wandering the beaches and forests of Wicklow with his family or planning for season ahead in the garden.
Eoin is a Wealth Manager at HFS, specialising in investment and pension planning for clients at every stage of their financial journey. Having joined HFS as a graduate, he developed his own approach to financial planning through several years of mentorship with Mark. Eoin is passionate about financial education and helping clients understand the value of good planning. His recommendations are shaped around the individual priorities and circumstances of each client. He is currently working towards his CFP certification and expects to qualify in February 2027. Outside the office, Eoin is a keen Brazilian Jiu Jitsu practitioner and also coaches children’s classes.
Kamila is Head of Operations who specialises in driving digital transformation, strategy, and resilient regulatory frameworks to ensure every client journey is seamless and secure. By overseeing strategic process implementations, she creates the efficient infrastructure necessary for the firm to operate with excellence. With over 15 years of experience in financial services, Kamila brings extensive expertise in compliance and change management to Hedderman Financial. She holds a Master’s in Business Management and is currently pursuing the QFA qualification. Outside the office, she enjoys the gym, camping with her family or getting lost in a great book.
Tiana is a Business Support and Innovation Specialist with a passion for improving efficiency and simplifying complex processes. By creating smarter ways of working, she helps financial planners dedicate more time to delivering exceptional client service. Alongside managing social media platforms and podcast content, she brings a positive energy and innovative mindset to everything she does. Outside of work, she enjoys immersing herself in new worlds and perspectives through the pages of a good book and discovering new coffee spots.